Are You Familiar , the blog, is only the tip of Greg Ipp's Familiar music/design/clothing/promotions empire. He's a mogul in the making.

I approached Greg last week with the idea of starting a Juke Box Jury feature here at One Louder. What better way to get to know our fellow bloggers better and give them a chance to wax poetic on music they might not normally write about?

It's a simple set-up. Greg was sent six untagged, generically named, mp3s and instructed to simply write a few sentences after listening to each one. Whether he recognized any of the songs or not, I wanted him to comment honestly and succinctly on three currently popular songs and also on three songs from the past. What you see below are Greg's responses, as well as mp3s of the three older songs for you, the reader.

Pink, "Stupid Girls"

Big up to Pink for trying to portray a positive role-model to the young ladies out there. She's rockin' the irony hard here; but you gotta wonder if the "Die Hipster Scum" shirt she wears in the "Stupid Girls" video was provided by a stylist. From start to finish this song has all the necessary pop cliches to win over the masses on iTunes—and for the dancefloor, the drums are strong and up front, the breakdowns predictable and the lyrics easy to sing along with. It's one big slab of ironic bullshit dressed up in enough tits and ass for the boys to watch, while the girls cop some pop-culture-driven empowerment.

She Wants Revenge, "Tear You Apart"

Remember Interpol's Turn On The Bright Lights? That was a great album. "NYC" was the tune, and the imagery they conjured in the dark name of Joy Division sticks with me to this day. To an extent, hope has been sucked out of the Interpol bubble, and in their image are all kinds of pretenders to the throne. But come on, what's the point with such a mediocre re-hash? This is music for the 18-year-old Myspace generation—the soul is all painted on with cheap black mascara.

Busta Rhymes, "Touch It"

OK, this is the kind of shit I can really identify with. Actually, the intro is hot, the subbass is heavy and the Daft Punk is in effect. But you know, guys, why another song about what it's like in 'da club? Don't we all know by now? We've heard: All the bitches and hoes, and you know, getting dissed by some girl who isn't all that. "I don't think they're ready for this shit," rings the intro, like this is all next-level or whatever. It's not—great production alone isn't enough to carry the song.

Robert Palmer, "Johnny And Mary" (MP3)

This sounds very familiar. Love the drums, the vocal melodies, and simplicity of the whole thing. I have to assume this is genuine '80s synth-pop, although I can't place who sings it. Sounds accomplished—like a marginally less kitschy Gary Numan.

The B-52's, "Legal Tender" (MP3)

More '80s synth-pop, although it sounds like it was made with far less money than Track 4. The synthetic drums are muddy and the mastering is a bit off. But the song is fun; the girl singing has a strong voice, and all the hooks are really cute. It sports some unique instrumentation, and a tune about printing fake cash is always entertaining, right? I feel like I should know who this is.

Run-DMC, "It's Like That" (MP3)

'80s rap. This is Run-DMC. You know these guys bring it. This track is the equivalent of an after-school special kicking the shit out of you until you've actually got the message. "You know it's like that—and that's the way it is." RIP Jam Master Jay.

So that's Juke Box Jury's first round. Stay alert, bloggers. I may come after you next.